April 2013


Partnerships on the rise

29/04/2012

It used to be if an artist allowed one of their songs to be used in an ad, it was on the condition that the commercial was screened only in darkest Kyrgyzstan.

Now there are hundreds of different platforms to showcase a song and very few, if any, artists or bands think becoming a brand ambassador or having their music appear in a PlayStation game or as part of the storyline in a TV series is beneath them.

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