Changes to Spotify


Changes to Spotify

14/04/2011

Paul Smernicki - Director of Digital, Universal Music UK

Today, Spotify, the music subscription service, announced some changes to their service via their excellent blog. The most eye-catching is that after six months of full access to the free version of the service, users will be capped to five listens to any particular track.

We support the free element of Spotify because we know it’s a really quick and easy way to discover new tracks and artists and to introduce people to the even better experience that is a subscription. Subscription offers lots more: Spotify on your mobile, exclusive and pre-release music... and no interruptions.

The debate is already raging about Spotify’s move but what I have been really encouraged by is the sentiment of many comments following the blog post, not just on Spotify but also in other places like NME.com.

Loads of people have left comments supporting the move and being very clear that they think the cost of a subscription represents great value, and that music is something worth paying for.

It’s important to everyone that services like Spotify thrive – fans, artists and labels alike. I believe this move will help them grow as a business: returning fair payment to those who create the brilliant music we enjoy and allowing labels to continue to invest in new artists.

All of which is good news for music fans.

Latest Tweets

  • After debut single Younger topped @hypem & @Shazam, Swedish-Gambian artist @SeinaboSey joins @JackGarratt tonight on #Launched2015 at 12am. 6 hours 56 min ago
  • Tonight on @Channel4 at midnight! http://t.co/aGOS652jjq 11 hours 17 min ago
  • This week’s episode of Launched features multi-instrumentalist @JackGarratt followed by Swedish-Gambian songstress @SeinaboSey #Launched2015 11 hours 22 min ago
  • Also we hear @_ealswitha are pretty great - can anyone book them some shows in Cambridge? #utalks 13 hours 36 min ago
  • We're done! Thanks for having us @Cambridge_Uni #utalks 13 hours 39 min ago
  • Paul - "we still need the offices in the territories - they have the knowledge and expertise of their market" #utalks 13 hours 39 min ago
  • How is digital changing how marketing works internationally? #utalks 13 hours 40 min ago
  • Paul - "there's more noise than ever, but the noise is the best it's ever been" #utalks 13 hours 48 min ago
  • Does an artist still need a story? Do you still need to win over press, TV and radio #utalks 13 hours 49 min ago
  • Lisa - "even those self sufficient artists will need some help from a producer or writer" #utalks 13 hours 54 min ago