It seems that Island are well on the way of making Sigrid the next big popstar. The label signed the small town Norwegian last year with no fan base or online presence, but Sigrid enters the new year as one of the most hotly tipped artists, and the winner of BBC’s Sound Of 2018.
Universal Music UK is a division of Universal Music Group, the global music leader, which is a fully owned subsidiary of Vivendi. Universal Music UK has a number of office sites, mainly in London, and the recording studio Abbey Road.
Universal Music UK teamed up with Urban Development at last week's BBC Introducing host Amplify event to curate and participate in a series of panels looking at issues including diversity, social media and the power of playlists.