Following a whirlwind two years including sold out US tours, a UK number two single and a BRIT nomination, Calum Scott has released his much anticipated debut album via Virgin EMI in the UK.
Calum first shot to fame in 2015 after reaching the final of Britain’s Got Talent. The following year, he independently released a cover of Robyn’s Dancing On My Own, which surpassed 550m streams worldwide as well as earning him a top two hit in the UK and a 2017 BRIT nomination for Best Single. That round of success earned him a record deal with Capitol worldwide.
Virgin EMI’s campaign for his debut album has capitalised on Dancing On My Own’s success. Last year’s single You Are The Reason has been a focal point with Virgin EMI triggering a groundswell of fan activity via an innovative online activation allowing fans to send a virtual message in a bottle to the ‘reason’ in their life. The track’s official video has already amassed over 58m views on YouTube, rising to 75m across all video versions.
A duet of You Are The Reason with Leona Lewis was also released ahead of Valentine’s Day last month and was performed on The One Show and Lorraine, firing the track into the Top 20 on iTunes with streams doubling within two weeks.
The album has already been well received, with Calum starring on the cover of Gay Times, the magazine hailing the debut as “impressive and affecting”.
Marketing manager Ian Carew says, “We started working with Calum in 2016 when he released his cover of Robyn’s Dancing On My Own which went on to become that year’s biggest selling single by a UK artist.
“We always knew that he had so much more to offer as he has an incredible voice and the lyrics to his original songs like You Are The Reason really connect with people. There will be much more to come from the Only Human album this year.”
Calum has also announced his first headline UK Tour, which kicks off in Dublin next month.