Virgin EMI have been embracing all things jungle for today’s release of drum & bass stalwarts Chase & Status’s fifth album, RTRN II JUNGLE.
Mailers on the history of jungle and an album-themed pirate radio station are just two elements of the campaign pushing the new record, 12 tracks of irresistibly soulful, raw and uncut jungle. The album includes latest single Weed & Rum which premiered on Zane Lowe’s World First on Beats 1 while Annie Mac also made their first single Murder Music her hottest record last week.
Virgin’s junior product manager Cameron Petschi says, “The RTRN II JUNGLE campaign has been incredible to witness. The authenticity they’ve brought to this album project across every element has really connected with their fanbase both new and old, reaching huge levels of engagement and fan interaction throughout the campaign. A key aim was to capture the imagination of fans, taking influences from the original jungle pioneers and transporting them to 2019 for a new audience”.
Saul Milton (Chase) and Will Kennard (Status) are celebrating 15 years in the game and returned to the roots of their sound - Kingston, Jamaica - to pick up some original dancehall vibes when making the record. While there they collaborated with old school jungle and dancehall’s biggest vocal legends – General Levy, Irah, Suku and many more.
Cameron adds, “There have been some real highlights along the campaign from the Super Sharp Shooter exhibition at Selfridges to the live streamed ‘foundation’ raves in key historic locations. The approach has been 360 and won’t come close to stopping any time soon. All this has been wrapped around a killer radio plot including an Essential Mix for Radio 1 beamed from the London Eye and electrifying live performances with RTRN II JUNGLE selling out Printworks.”
The duo’s takeover of WeAre Festival kicks off a packed summer schedule of appearances including SW4 Festival, Love Saves The Day, Creamfields and Parklife.