Polydor have been spoiling Take That fans this month, keeping them wrapped up in the celebrations ahead of the band’s 30th anniversary album Odyssey.
The 27-track greatest hits album, out today, gives fans the opportunity to hear Take That classics as they’ve never been heard before as well as featuring some exciting collaborations.
The album’s lead single Out Of Our Heads, released on October 11, is one of three new tracks to appear on the album, alongside Odyssey versions of their 90s hits How Deep Is Your Love and Pray. Out Of Our Heads’ quirky music video premiered on Good Morning Britain at the beginning of the month and the band performed the track on Strictly Come Dancing last weekend, pushing it up the iTunes chart.
Following their performance at the Bambi Awards ceremony in Germany last Friday, where they gave an emotive rendition of Greatest Day, the band have more special appearances to come. A Take That BBC One show special has been announced, for which fans have been asked to send in their own personal memories of the band to be included in the programme. The trio will also appear at this year’s Royal Variety Awards.
The band featured in this week’s issue of Music Week where they chatted about their three decades of hits and their 2019 38-date tour which will kick off across the UK and Europe in April next year.
Polydor have kept the band active on socials, where they’ve rolled out album teasers and partnered with Apple Music to release a Making of Odyssey exclusive interview.
Polydor head of marketing Lucy Dann says, “It has been a joy to be a part of the 30-year anniversary of Take That whilst working with the band to bring Odyssey to life in the past year. The album is a non-stop musical journey through 30 years of the best songs in British music history. The campaign has just begun and will see us through Christmas with key promo and marketing beats, right through until what we can expect to be another spectacle of a live show with the tour in 2019.”