As Noddy Holder of Slade once screamed, “It’s Christmas!!!” Or it very nearly is. And that means the second of our innovative 12 Days of Christmas campaigns to help independent retailers drive seasonal sales amongst music fans.
From November 27 around 150 of the UK’s High Street indies will be stocking a host of rare and exclusive releases. 12 Days begins with a bang with the Guinness Book of Records number one song of all time – Bohemian Rhapsody by Queen. The limited edition 40th anniversary pressing comes with I’m In Love With My Car on the flip side, packaged inside a replica of the original artwork.
A new remix of Paul McCartney and Michael Jackson’s Say, Say, Say makes its way on to exclusive and limited transparent vinyl for day two. Other offerings include Status Quo’s Rollin’ Home on a Q-shaped picture disc and a 10” Abyssinians EP, featuring four of their most sought-after recordings.
Bringing the campaign up to date are two signed versions of The Maccabees’ fourth album Marks To Prove It, one of which is on coloured vinyl, alongside a signed CD version of Gaz Coombes’ Matador, Beck’s Dreams on a blue 12” vinyl and two new tracks on a 12” single from Megadeth’s upcoming album Dystopia, due for release in January.
Universal Music UK’s dedicated independent stores sales manager Marc Fayd’Herbe works hands on with over 150 stores up and down the UK and leads the 12 Days Of Christmas campaign. He describes all of the releases as genuine one off exclusive editions: “These are limited gems from artists of the calibre of Paul McCartney, Queen, Nine Inch Nails and Status Quo. Fans and collectors alike will be keen to add these releases to their collections.”
Fayd’Herbe adds that the impetus for this year’s campaign came on the back of last year’s inaugural offer and also a willingness to help indie stores stand out from the crowd. “Last year went very well, it created a hell of a lot of buzz and excitement with a great profile on social media.”
“The only place to get your hands on these releases will be independent record stores around the UK. With 12 days to do the shopping there’s longevity rather than just one mad, crazy day like with Record Store Day and Black Friday in the US.”
“The High Street indie is very important to us and this campaign is a way to support them all year round.”
Kim Bayley is CEO of the Entertainment Retailers Association which organises Record Store Day, the annual celebration of indie record shops, which has done so much to drive vinyl sales. “With the 12 Days… promotion Christmas has come early this year for indie record shops and music fans,” she says. “Physical music formats and vinyl in particular still have the edge when it comes to gifting and Universal should be congratulated for putting together such a great line-up of releases."
We'll be giving away copies of all the releases throughout the 12 days . Head over to Twitter to find out more - #12daysofxmasvinyl
The full list of titles and their release dates are:
Friday November 27
Queen - Bohemian Rhapsody / I'm In Love With My Car, 12" Single
2500 copies of this black vinyl release celebrating the 40th anniversary of the song, which includes original artwork.
Saturday, November 28
Paul McCartney (with Michael Jackson) - Say, Say, Say (2015 Remix), 12" Single
1000 copies of this 2015 remix of the 1983 hit originally recorded with Michael Jackson for the album Pipes of Peace. Artwork features silver and black ink with a graphite finish and the vinyl is transparent. B-side is an instrumental version of the song.
Monday November 30
The Maccabees - Marks To Prove It, signed 12” LP / Marks To Prove It, coloured 12” LP
400 signed copies of the band’s current album, available on black and also a limited amount of coloured vinyl pressings.
Tuesday December 1
The Abyssinians - Sata, 10” EP
Four of The Abyssinians most sought-after recordings in the popular and influential ‘Satta Massa Gana’ rhythm, including their original classic vocal cut from 1969.
Wednesday December 2
The Kooks - Inside In / Inside Out (Acoustic - Live At Abbey Road), vinyl LP
Recorded almost 10 years ago, this is the and the first time the live performance disc of the band’s debut has been made available as a standalone product.
Friday December 4
Status Quo - Rollin' Home (shaped picture disc)
600 limited edition Q shaped picture disc reissue of the band’s 1986 anthem Rollin Home, from the album In The Army Now.
Saturday December 5
Beck - Dreams (blue 12"single)
450 copies of Dreams released on transparent blue, standard weight vinyl with the b-side featuring an instrumental and acapella versions.
Monday December 7
Gaz Coombes – Matador (signed CD)
100 copies of the CD album will be signed by the former frontman of Supergrass.
Tuesday December 8
Various Artists, Reservoir Dogs OST - vinyl LP
1500 copies of this exclusive release for 12 Days of Xmas before other retailers stock the album.
Friday December 11
Megadeth - The Threat Is Real / Foreign Policy, 12" single
1000 copies of this 12”, which feature two tracks - The Threat is Real and Foreign Policy - from the forthcoming Dystopia album released in January 2016.
Saturday December 12
Sonic Youth, The Diamond Sea, 12” single
750 copies of this 20 minute track taken from the band’s 1995 album Washing Machine.
Friday December 18
Nine Inch Nails - Halo I-IV, 12” vinyl box set – 3x 12" single + vinyl LP
The 500 limited edition Halo I-IV vinyl box set contains the original 12” singles for Down In It, Head Like A Hole and Sin on 120-gram black vinyl and the 1989 version of Pretty Hate Machine on 180-gram black vinyl.
Keen to lay your hands on the vinyl treats? The following stores will be stocking the releases:
Reflex Newcastle / Banquet Records Kingston / Sister Ray London / Tower Records Dublin / Piccadilly Records Manchester / Gatefield Sounds Whitstable / Assai Dundee / Pie & Vinyl Southsea / Resident Brighton / The Rock Box Camberley / Coda Music Edinburgh / Love Music Glasgow / Action Records Preston / Crash Records Leeds / Tower Records Dublin / Truck Witney / Andy's Records Aberystywth / Square Records Wimborne / Record Corner Godalming / JG Windows Ltd Newcastle / Record Revivals Scarborough / Townsend Records Blackburn / Herrick Watson Ltd Skegness / S. T. Records Dudley / Concorde Records Perth / Fives Records Leigh-on-Sea / Rough Trade London / Soundcellar Dublin / Rise Bristol Bristol / Sound It Out Records Stockton On Tees / David's Music Letchworth / Diverse Music Newport / Sound Knowledge Marlborough / Lost in Vinyl Cambridge / Lewks Downham Market / Frank Harvey Hifi Excellence Coventry / Music's Not Dead Bexhill / Golden Discs Co. Cork / Music Zone Cork / Rise Cheltenham / Rise Worcester / The Record Shop Ltd Amersham / Truck Store Oxford / Apollo Music Paisley / Hot Rat Records Sunderland / Probe Records School Lane / Record Collector Sheffield / Tallbird Records Chesterfield / Vinyl Tap Huddersfield / Intense Records Chelmsford / Music Mania Hanley / Music Nostalgia Truro / 101 Collectors Records Farnham / Alun Hughes Wrexham / Slipped Discs Billericay / The Drift Record Shop Totnes / Head Bristol / Head Leamington Spa / Head Belfast / Head Cardiff / Head Bromley / Music Mania Clacton-On-Sea / Townsend Chorley / Empire Records St Albans / Kaleidoscope Records St. Helens / Off The Beaten Tracks Louth / Red House Records Swindon / Spun Out Northampton / Derricks Music Swansea / Golden Discs Athlone Athlone / Golden Discs Waterford / Golden Discs Sword / Golden Discs Blanch / Golden Discs Newbridge / The Record Shop Co. Waterford / Badlands Cheltenham / Rough Trade Nottingham / Monorail Music Glasgow / Jumbo Records Leeds / Malcolm's Musicland Chapel Street / Vinyl & Vintage, It's For You Wolverhampton / VOD Music Mold / Blast Music Braintree / Terry's Music Pontypridd / Golden Discs Dublin / Golden Discs Stevens Green / Multisound Cavan / Cool Discs Music Foyle Street / CD World Droheda, Co. Louth / Rollercoaster Kilkenny / Third Wave Sligo / Hundred Records Romsey / Spillers Records Cardiff / Head Blackburn / Replay Grimsby / Townsend Records Great Harwood / Wah Wah Records Wakefield / Strand Records Stoke on Trent / Casbah Records Greenwich, London / Grooves Kirkwell, Orkney Islands / Polar Bear Kings Heath / Swordfish Records Birmingham / Vinyl Frontier Eastbourne / Golden Discs Mahon / OMG @ Zhivago Galway / Spindizzy Records Dublin / White Label Records St. Heller / Cruisin Records Welling / Relevant Records Cambridge / Cult Hero Brighton / Pebble Records Eastbourne / Sister Ray London / Vintage and Vinyl Folkestone